15% off WCUP sports nutrition
15% off WCUP sports nutrition
WCUP Sports Nutrition is a Belgian brand of scientifically formulated sports nutrition products designed for use before, during, and after training or competition.
Since its launch in 1994, WCUP has grown into a trusted name for both national and international athletes at various levels.
Our Mission
Our mission has remained unchanged since our founding: to develop products that make a difference and are tailored to meet the basic nutritional needs of athletes, supporting preparation, performance, and recovery, with the ultimate goal of enhancing athletic performance.
We also guarantee that all WCUP products are free from banned substances and can be used safely without any risk of a positive doping test.
In the beginning...
The basic idea behind the first WCUP product originated from a common problem among athletes: muscle acidification.
When engaging in intense physical efforts, the body produces large amounts of lactic acid. The accumulation of this acid in muscle tissues is the cause of muscle acidification. Although the body has its own system to neutralize this acidity, the process takes about 72 hours.
Athletes, however, usually don't have that much patience. Inadequate rest can also lead to chronic acidification, which increases the risk of muscle injuries, accelerates fatigue, slows down recovery, and negatively impacts performance.
Exclusive discount for CycloWorld:
15% off your order with code: CW15
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